The profit plan - free - 48 hours

How booked-and-busy therapists add $50K–$100K to their practice.

The Profit Plan is FREE. I sit with your actual website and find the second revenue stream that's already hiding in your practice — what kind of offer (workshop, retreat, intensive, or program) fits the work you've already built, plus the math: how much that second stream can add to the bag. A 10-minute video plus written notes. Delivered in 24-48 hours.

Get my Profit Plan →

Free . Nothing to book . In your inbox within 48 hours

Three overlapping documents with website audit details, a desktop screen showing a website form titled 'Five minutes now. Clarity in three days.', and a tablet displaying a woman working on a laptop.
10

Minute personal video

5

Minutes of my real attention

48

Hours, submit to inbox

$0

Cost or obligation

— The Someday Pile —

Your practice works. The model doesn't.

You’ve mastered the clinical strategies.
You have the reputation.
You have the years of specialized training.

And no matter how good you get, the calendar wins. Every quarter you stay here, you trade more time for more money. Your income is your hours. That's the math.

The new revenue stream you were going to build. The launch on your whiteboard from January. The thing you know would move the needle. Still sitting there, waiting on a version of you with more time. That version isn't coming.

So the goal gets pushed to next quarter. Then the next one. Then somewhere into the someday pile.

Underneath all of it, the quiet whisper: you should be further along by now.

Smiling woman with long dark hair wearing a white shirt, standing by a white door frame.
This isn't a knowledge problem. It isn't a talent problem.

It's a structure problem. One revenue stream has one ceiling. That's the math. The fix isn't to outwork it
— you already are. The fix is to build alongside it.
The numbers don't lie.

Revenue only grows in three ways in a private practice

i.

More clients

You're already full, or close to it. There's no room.

ii.

Higher fees

There's a price ceiling on per-session work, and you're already near it.

iii.

A second revenue stream

Something that earns alongside your hourly practice — built once, run again and again. Most therapists at your level have never seen this option laid out for them. That's the gap the Profit Plan closes.

‍‍Your website shows exactly where the block is.

Multiple revenue streams isn't a buzzword — it's the math. The therapists clearing $250K aren't smarter than you. They decided to stop guessing and start building from the work they'd already done. Years of clinical work. Proven methods. Outcomes repeated. You've got the same receipts. You just haven't packaged them yet.

get my profit plan →
— What you’ll get —

Stop guessing what to add.
Walk away with the answer.

The Profit Plan tells you exactly what kind of package — workshop, retreat, intensive, or program —
fits the work you've already built. In 48 hours, you'll get a 10-minute Loom video
(me on camera, your site on the screen) plus written notes you can keep.  
Here's what you'll know by the end.

i.

The Container Shape

Workshop, retreat, intensive, or program — named with duration, cadence, and format. A specific structure that fits your practice. Not a generic "build a course" answer.

ii.

Your New Offer's Working Name

A draft name pulled from your actual ideal client and the work you already do. Not a generic placeholder. A starting point you didn't have yesterday — something you can react to and build from.

iii.

The Stack — what's inside

Three to five named pieces of what goes inside the container — group time, materials, 1:1 sessions, async support, a community. Built from what's already in your practice. So you're not selling time. You're selling a stack.

iv.

A Price Floor + the math

The lowest defensible price for the offer, with the math behind it. Plus your effective hourly rate inside the offer versus your current session rate. So you stop second-guessing what to charge.

v.

The Quick Win + the structural play

One specific change you can ship to your services page this week — same hours, sharper page. Plus the deeper move underneath. Action for tonight, the roadmap for next quarter.

The result.

Scattered ideas to a clear next move. Without wasting more years on trial-and-error.
You walk away in 48 hours with a real plan, a real number, and one move you can ship this week.

Get my Profit Plan →
The Stack · What This Is Actually Worth

Itemized, this would cost you $1,785.

Most therapists pay a business coach $3K–$8K for less than this,
then walk out with a generic "build a course" recommendation.
Here's what's in your Profit Plan — by the line item.

The Container Shape — workshop, retreat, intensive, or program, with duration + cadence + format

$497 value

Your offer's Working Name — pulled from your actual ideal client

$297 value

The Stack — what goes inside the container, 3–5 named pieces

$497 value

A Price Floor + the math behind it — including your effective hourly inside the offer

$297 value

The Quick Win + the structural play — one move for this week, plus the roadmap underneath

$197 value

Total stated value

$1,785

Yours: $0. The Profit Plan is free. The 48-hour delivery is real.

Ready to find out where your
second revenue stream is hiding?

Get my Profit Plan →
how it works

From your services page to your
‍Profit Plan, in four steps

one

Drop your link

Answer five quick questions and provide your URL. This gives me the context I need to make the check-up specific to your actual website.

two

I get to work

I review your site and run the math. Then I name the kind of offer that fits your practice — workshop, retreat, intensive, or program.

three

Check your inbox

Within 48 hours, a 10-minute video and the notes land in your inbox. Watch when you have a minute. Keep the notes for later.

four

Ready To Build?

The Profit Plan tells you what to build. Practice Genius is what builds it — copy, site, client experience, launch. A strategy call is one click away.

This Profit Plan is for you if:

  • ⸺ You know you're damn good at what you do — but your revenue isn't reflecting that fully.
  • ⸺You're 5+ years into private practice, with a real reputation and a website that's live.
  • ⸺You're at or near full caseload and you can feel the ceiling on the hourly model.
  • ⸺You want a practice that earns without you being in the room every single time.
  • ⸺You're tired of carrying the next move alone, and you want a real read from someone outside the room.
Person wearing a sheer blouse and gold jewelry writing in a planner with a pen.
Person using a laptop with one hand on the trackpad and the other holding a pen over an open book.

This check-up is not for you if:

  • ⸺ You're in your first year and still finding your clinical footing
  • ⸺You think a "pretty" website is the same thing as a profitable one.
  • ⸺You think "someday" is a strategy.
  • ⸺You want a pep talk. This is a direct read on where your second revenue stream is hiding.
  • ⸺You're not ready to act on what the Profit Plan finds.
The Guarantee · If It Doesn't Land

If your Profit Plan doesn't surface one move worth acting on this week — I'll record a second one for you.

The Profit Plan is free. The whole point is that you walk away with receipts — at minimum, one specific move you can ship to your site this week, and one structural read on where your second revenue stream is hiding.

If the Loom video doesn't deliver, reply to the email and tell me. I'll record a second one on your site, no questions asked. Either way, the first Profit Plan is yours to keep.

Gabs name logo with a stylized cat head inside the letter G complete with whiskers.

Gabrielle · Upwellery

The Final Call · Free Audit

Five minutes now. Your Profit Plan in 48 hours.

More money this month. Not "someday."

5

Specific takeaways, hand-built

10

Minute personal Loom video

1

Kind of offer, named for your practice

$0

Cost, obligation, or pressure

Limited spots available each week · First come, first served
The Intake · 9 fields · About 5 minutes

Fill these in honestly.

No right answers. Answer how it actually is, not how you wish it was.
Three short steps, one screen at a time.

Step 01 · Where to Send It

Where do I send your Profit Plan?

First, three quick details. Then we’ll get into your practice.

Next →

By submitting, you agree to join the Upwellery list. You'll receive your audit and occasional practice-building insights for Ontario therapists. Unsubscribe anytime.

Three quick numbers.

These run the math behind your score.

← BackNext →

By submitting, you agree to join the Upwellery list. You'll receive your audit and occasional practice-building insights for Ontario therapists. Unsubscribe anytime.

03 / The work you’re already doing

Last step. Three quick prompts.

The work you keep watching happen, in your own words. The more specific you are, the better I can name where your second revenue stream is hiding.

← Back

By submitting, you agree to join the Upwellery list. You'll receive your audit and occasional practice-building insights for Ontario therapists. Unsubscribe anytime.

Submission received · The Profit Plan

Thanks, there. Your Profit Plan is in the works.

Here’s what happens now. I’ll go through your site and your answers myself in the next 48 hours, and send back two things:

i.

A personal 10-minute Loom Video

Me walking through your actual site — naming the kind of offer your second revenue stream could be (workshop, retreat, intensive, or program) and the math behind it. Recorded for you, start to finish.

ii.

A short PDF

The same plan in writing — your offer’s shape, a working name, what to charge (and the math behind it), and the one move to make first. Yours to keep, and to act on when you’re ready.

Watch your inbox.
It lands within 48 hours, max.

By submitting, you agree to join the Upwellery list. You'll receive your audit and occasional practice-building insights for Ontario therapists. Unsubscribe anytime.

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