The Journal

Ideas therapists haven't heard.

Designing health and wellness offers, driving practice growth, and accelerating your career. Written for psychotherapists in private practice.

Every Tuesday

One idea from outside our field, translated for the practice you actually run.

Thank you! You've been added to the newsletter!
Oops! Something went wrong while submitting the form.
Free. One email a week. Leave whenever you like.
hands typing
Money
.
Latest

How do you raise your therapy rates without losing clients?

Raising your rate feels wrong because your brain is doing exactly what brains do. The five rules behind the fear, and the four moves that raise the number without losing the people.

July 25th, 2026
.
7 min read
Read the piece →

The Profit Plan

Every Profit Plan is a video I record myself, on your actual website, not a template, not an automation. That's why there are only a few each month, and why I won't be doing them personally forever. If you want one, now is genuinely the moment.

— What's inside —

Three pricing leaks · the rate moves you can make in 30 days

Two calendar gaps · the hours that are silently costing revenue

One positioning move · the single shift that doubles inbound

Your custom action list · ranked by ROI · what to do first

Claim my free personalized profit plan →
Free · personal video & PDF · yours in 48 hours