Done-for-you offer strategy from a former clinician and holistic health practitioner. I draw out what you know, then design and build it into an offer no one else can copy: who it’s for, what’s inside it, how you deliver it, and what you charge.
Two weeks. Five hours of your time. Idea to launch-ready.
30 minutes on Zoom. If it isn’t a fit, I’ll tell you.
Same hours. Twice the revenue. Four times the take-home pay.Hiba K., Psychotherapist · Sprint and website build
My goal
To make sure your offer stands out and your best‑fit clients love your work.
Before Gabrielle, I spent years riding the ups and downs, watching my work and effort yield nothing. She created new client pathways and enhanced my offer. Let's just say I'm now running a multi-six-figure practice.
Hiba K.Psychotherapist 💰 Multi-six-figure practice As featured in
Building offers people can't compare on price. Most therapists sell a 50‑minute session, so clients compare them on rate. I help you build something there's nothing to compare to.
Finding your best-fit clients. The people who value your work most, can pay your rate, and you can actually reach.
Setting your prices and raising your rates. What to charge, and how to price it so the numbers work.
Packaging your expertise beyond 1:1. Groups, intensives, retreats, courses and programs, with a delivery plan, the numbers behind them, and a plan to launch.
I work on three things: your offer, what it earns, and how it launches. We decide it together, and my team builds it out.
I don't cover the legal side, bookkeeping, time management, sleep, nutrition, or protecting your energy. Most of my clients already know those things matter and are working on them.
And while I believe in confidence and an abundance mindset, that's not where we spend our time, because they're rarely the problem.
When something isn't selling, it usually isn't you. It's that your offer looks like everyone else's.
So clients end up comparing you on price. You see it when people go quiet after a consult, or ask what it costs and never reply. Build an offer with nothing to compare it to, and those conversations change.
I spent 14 years doing client work myself, so I speak your language. You won’t have to explain what your sessions are like. But only you know about your passion and why you started your business. So my job is to facilitate: ask the right questions, then leave ample room for you to reflect. After that, I tell you what I'd do, and why.
I never prescribe without diagnosing. Otherwise, we waste time fixing the wrong problem.
From inside your practice, it's hard to see what makes your offer look like everyone else's. To a trained eye, it's usually obvious. I'll name it, explain why, and show you what to change. You make the final call.
“Gabrielle's deal-it-to-me-straight advice that empowered me with a renewed sense of confidence to accomplish even the most daunting of challenges.”
I call them workshops because the work happens while we're together, not in a lecture. Each one ends with something you didn't have that morning. The offer is built from your own clinical work, so most of what ends up on the page came from you.
Therapists have advertising and ethics rules most marketers have never read. Your offer is built with your college’s or board’s rules in mind from the start. Hiba’s coaching offer for US clients was built exactly this way.
Four 75-minute workshops over two weeks: five hours in total. If you have a co-host or partners, they join the workshops too, and your quote covers them. My team and I record each one, then build out the offer between them: the structure, the pricing, the numbers, and the launch plan. Your role is to show up and review what we've built.
There's no call on those days. You review the options, talk them over with your partner or co-host, and sleep on it. Decisions made that way come from a place of clarity.
In two weeks, you'll have an offer, a delivery plan, the numbers behind them, and a plan to launch it. Your Offer Genius Playbook is handed over the Monday after the sprint. A retreat or a program may need some setup before it runs, and the Launch Plan maps out exactly what's left.
Your Offer Genius Playbook, in four documents:
Deliverable 1
How you package your therapy service: as a group, retreat, intensive, course or program. What it’s called, who it’s for, every step your client takes to succeed and how the offer supports each one, the curriculum structure, and what it costs.
Deliverable 2
Your delivery vehicle: one-to-one, small group or one-to-many; done for them, done with them or DIY; live, video, audio, PDF or office hours; and how and when they can reach you. What needs you in the room, and what runs without you. Plus what happens in what order, how long it runs, and what they get at each step.
Deliverable 3
Price it at a premium, so more of every sale ends up in your personal account, not just your business account. Then lead clients into your other offers. Plus a benefits check: which parts clients can claim, and a price that works even if they can't.
Deliverable 4
Funnel and launch planning, with project management for every piece: how people find it, sign up and pay; your launch timeline and webinar; how you send it out across your channels; and a map of every asset, from pages to PDFs, with what’s ready and what isn’t. It’s built around the hours you actually have, even if that’s two a week. This is the plan. Building it, from the website and tech set-up to designed assets like styled PDFs and handouts, is quoted separately.
No offer, no sales. And yes, it's still a sale in therapy. Someone trades money for something valuable. That's all a sale is. A well-built offer earns you profit, not just revenue. Everything else points to it. Once it exists, your website, emails, and launches go faster and cost less. The hard decisions are already made. That's why the offer comes first.
30 minutes on Zoom. If it isn’t a fit, I’ll tell you.
All this in a two-week sprint!
Pre-work
Fill out an intake form (under 10 minutes) about the service you run now, who books it, what you charge, and what you've tried. Send anything that helps me understand it: your website, the page or email you send when someone asks about it, prices you've seen other people charge.
We use your answers and our own research and come to the first workshop with 2 or 3 possible directions for the offer.
Assess best-fit markets.
No call. You choose your best-fit prospects and sleep on it.
Create your offer, part 1
Create your offer, part 2
My team and I build out the offer from the three workshops.
Choosing the format, setting the price, and planning delivery.
No call. You trim it down to what has the highest value and lowest cost.
Send your last notes. We make the edits and hand over your Offer Genius Playbook on Monday.
The handover on Monday closes the engagement.
It usually opens the next one.
Your website, tech set-up and designed assets, like styled PDFs and handouts, are optional and quoted separately. Book your build within 30 days of handover, and $500 of your Sprint fee comes off it.
30 minutes on Zoom. If it isn’t a fit, I’ll tell you.
Case study
Same hours. Twice the revenue. Four times the take-home pay.
Hiba was seeing clients in coffee shops and billing insurance, so the insurer decided what her work was worth. She was a generalist, so clients found her by whoever their plan covered, not by what she was best at. And the higher-paying US market was out of reach.
We named what she’s best at: culturally responsive trauma therapy, with EMDR and IFS. Clients stopped finding “a therapist” and started looking for her. That meant saying no to general referrals.
She moved to private pay and priced for the work she actually does. Three to five times her old rate, and clients pay it. We used the Profit First way: decide what she takes home first, then build a price that covers it.
Her Ontario licence doesn’t cover therapy for American clients, so we built a coaching offer that does, within professional standards and compliance.
Hiba started with the Offer Genius Sprint. My team then built her website, content and launch around the new offer. The Sprint set the offer and price. The build got it in front of people.
Results depend on each market and effort.
“Gabrielle challenged me in the best ways. She gave me clarity, built the plan, and executed every system. Now I’m unstuck, growing my business, and making a positive change in the world while getting paid my worth.”
Clarity about the ins and outs of marketing and business growth strategies, now have the confidence to level up.
Katie MacNeillPsychotherapistI’d wanted to run a retreat for years but didn’t know how to structure or price it. In two weeks, we had the whole thing built. It filled after a three-month marketing runway, and now it brings in over $10K a round alongside my caseload.
EmRCC, MSW, SEP · British ColumbiaI was charging $600 for a package and still second-guessing it. Gabrielle helped me build an intensive for couples, priced at $4K. My first three clients said yes without asking for a discount. I’m seeing fewer clients and earning more.
I got more clients in my first two months than in the entire year before. I started to doubt my business was worth fighting for. Then I met Gabrielle, and everything shifted.
RaquelCoach · San Antonio, TexasGabrielle has an amazing ability to cut straight to what matters and simplify your business in a way that actually increases profits.
BrookCoach · Sydney, AustraliaThe biggest leaps I've made in business have been with Gabrielle's skilled offer structure.
Jen Aliz Lokajickova, L.Ac, MAcOMChinese Medicine and Acupuncture · New Mexico30 minutes on Zoom. If it isn’t a fit, I’ll tell you.
This two-week sprint is the answer.
$2,500USD
Pay in full, or in 2 payments of $1,300 USD ($2,600 total). For example: eight people in a $400 group is $3,200. One round covers the sprint.
The Offer Genius Sprint
What’s included
Co-hosts and groups: book your free intro call, tell me your vision, and you’ll have a complete quote within two days.
100% risk-free guarantee
Here’s what I guarantee: an offer you’d be proud to put your name on.
Do the two weeks. If, up to 7 days after your handover, you wouldn’t put your name on what we built, email me and say “give me my money.” I send it back the same day, and you keep everything we built. No reason needed, and I won’t ask for one.
As featured in Forbes, Nasdaq and Thrive Global
I spent 14 years on the front lines of health care, from nursing to mental health and addiction work. I know this field from the inside: the ethics, the language, the weight of what it means to sit across from someone in real pain.
I've run retreats, groups, and a full caseload myself, so I build offers that are easy to deliver, not just easy to sell. I think in operations, not just marketing.
For the last 10 years, I've helped health practitioners, from naturopaths to psychotherapists, work out what to sell and what to charge.
Most consultants hand you a plan. Most agencies build what you ask for. I do the thinking, and my team builds the plan. You leave knowing every step to launch.
FAQ
Four 75-minute workshops over two weeks: five hours in total. My team and I build it out between them, so there’s no homework.
The offer is built from your own clinical work and your real clients, so it fits how you already practise, whatever your modality. See how Hiba built hers around trauma work.
A clear offer is the opposite of pushy. People understand exactly what they’re getting and choose for themselves. Every offer is built within your professional standards and advertising rules.
An offer clients don’t compare on price. That means more clients, clients who pay more, and clients who buy from you more than once. The Money Model prices it at a premium, so more of every sale ends up in your personal account, then leads clients into your other offers. Hiba doubled her revenue and quadrupled her take-home pay in 12 months, working the same hours, with the Sprint and a website build.
Often, for the therapy part. We separate the therapy from everything else so clients can claim what their plan allows, and we price the offer so it works even if they can’t. Each client checks their own plan.
A course gives you a template. A business coach gives you advice. I’ve worked as a practitioner in more than one modality, I make the decisions with you, and my team builds it out. You leave with a finished offer, not homework.
That’s normal, and it’s the point. We come to the first workshop with two or three directions for you to choose from.
A two-week sprint that takes your offer from idea to launch-ready, priced higher, with more profit. You leave with your Offer Genius Playbook: the Core Offer, the Delivery Plan, the Money Model and the Launch Plan.
It starts with a free 30-minute call. If we’re a good fit, you fill out an intake form and we come to the first workshop with 2 or 3 possible directions. Over two weeks there are four 75-minute workshops, two decision days where I’m deliberately not in the room, and my team and I build out the offer in between. Your Offer Genius Playbook is handed over on the Monday after the sprint.
Your offer is ready to launch, with a plan for every step. If you want help building the assets, my team and I can create the website, content and automations around it, quoted separately. Most clients start from our templates and customize them, so they launch faster and spend less, often around $1,500 to $2,000. Fully custom builds with automations can run up to $10,000. Book your build within 30 days of handover, and $500 of your Sprint fee comes off it.
Yes. I work with therapists across Canada and the United States.
Yes. You can pay $2,500 USD in full, or make 2 payments of $1,300 USD ($2,600 total): one when you book, and one before your handover.
Tell me up to 7 days after your handover, and you get every dollar back, the same day. You keep everything we built. No reason needed.
We look at what you sell now and where it’s stuck. If the sprint isn’t the right move, I’ll tell you.
Next step
Two weeks from now, you could have an offer clients choose you for, priced for the work you actually do, with a plan to launch it. Five hours of your time. Fully refundable, and you keep the work, if it isn't right. If you're growing your practice and it's moving slower than your ambition, book a call. Spots go in the order calls happen.
30 minutes on Zoom. If it isn’t a fit, I’ll tell you.
I'd like to work with you.
