Your marketing, handed to AI and set up by a former mental health clinician.
I help therapists in private practice hand their marketing to AI and build the systems underneath it, so your practice keeps growing while you finally have time for your clients, your life and fresh income opportunities.
Gabrielle has been featured in a number of publications including
You became a therapist, not a marketer.
It’s 8 o’clock on a Tuesday. You’ve finally eaten, and the list starts: two weekend inquiries, something to post and an email to the doctor who sent you a client last month. I know that evening well. I’ve run a full caseload and a practice of my own, and the marketing always got the leftovers: evenings and weekends.
And lately, for a lot of therapists, it’s not even paying off like it used to. Psychology Today sends fewer people. You’re doing all the things, and the calls still aren’t consistent. You may have already paid for ads or a website that didn’t deliver.
That group, intensive or retreat you’ve been dreaming up? It’s still in your notes, because there’s nothing left at the end of the day to build it. Even two hours a day adds up to more than 12 work weeks a year, on marketing you never signed up for.
What you want is a practice that keeps moving when you step away. Inquiries get answered, follow-ups go out and your content keeps showing up. And instead of playing catch-up at night, you get to lead from a regulated nervous system.
AI gives a solo or small practice big-company support, without the payroll, the hiring or the managing. And it gives you the time to finally build what’s next. The tricky part: when your days are full of clients and you’re head down in work, it’s hard to see which jobs you can delegate and which you can hand over to AI, and nobody’s telling you where to start.
This is where to start.
How it works
Three moves. One week.
About 2½ hours of your time.
- 1
A 90-minute interview
The Deep Dive
I sit with you while you walk me through your day. I’m looking for what’s slow, what’s repeated, and what’s being done by a human that doesn’t need one.
- 2
Done for you
The Playbook Build
I map every job you told me about, rank them by what they cost you, match each one to what can take it over, and add up the hours and dollars. That becomes your Practice Genius Playbook.
- 3
A 60-minute call
Your Action Plan Call
I present what I found, live, and walk you through your plan line by line. You can ask me anything, and if you want me to set it up, we can start that week.
If you run a group practice, I also interview 2 to 4 key people on your team, and the whole thing takes about two weeks.
After the handover
Your practice keeps growing when you’re not working.
Your evenings are yours again.
Inquiries are answered, and your marketing keeps humming, even on your days off.
You have the capacity to build fresh revenue opportunities: a retreat, a course or a group program.
I won’t promise you anything before I’ve seen how your practice actually runs, because every practice is different. But here’s what’s usually possible once the right jobs are handed over.
New clients
Getting new clients
More of your inquiries come from your own website, Google and AI search, so you’re not dependent on Psychology Today and referrals.
New inquiries get a reply drafted for you, and the ones who go quiet get a friendly follow-up, so more consults become clients.
You see which marketing brings in clients, so every decision is based on what works.
Your marketing
Getting your marketing done
Fresh content gets researched and written in your voice, and what you’ve already made gets turned into posts, clips and ads, all for you to approve. No more staring at a blank page.
Your website is written so Google and AI tools like ChatGPT understand what you do and who you help, so the right people can find you.
Your relationships
Keeping relationships going
Referral partners hear from you regularly, with every email drafted and ready for your sign-off, so you never have to figure out what to say.
Past clients and your list hear from you on schedule, even in your busiest weeks.
New subscribers get a welcome series in your voice, so they feel looked after from the first email.
You'll leave with the three things I'd look at first.
Who I am
From working 7 days a week to 3 or 4.
Quick backstory: I spent 14 years in health care, from nursing to mental health and addiction work, and yes, I’ve run a full caseload. Then I trained in natural medicine and holistic nutrition and opened my own practice. Functional medicine drilled one thing into me: never prescribe without diagnosing. That’s why I look at your week before I suggest a single tool.
Today I help therapists hand their marketing to AI, and I run Upwellery on the same setup I build for you. I work 3 to 4 days a week. On Monday morning, this week’s blog post is drafted, the newsletter, Pinterest pins and captions are made from it, and my social posts are scheduled. Inquiry replies and follow-ups are drafted in my voice, my weekly numbers are summarized, and that research I keep meaning to get to is sorted in a folder. Each of those jobs has an AI employee, and everything waits for my yes. My content used to take at least 12 hours a week. Now it takes less than 3.
Caring for people has been my life’s work. Now, in my 40s, I give my own time the same care. It goes to the people I love, and to interior design, cooking, calligraphy and long road trips. You’ve built your career around caring for people too. The question is what you’ll build with your time once it’s yours again.
What stays safe
Your clients trust you with the hardest parts of their lives. I’ve worked with clients myself, so I build everything around protecting that trust.
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Nothing with a client’s name or story goes into AI.
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You read and approve everything before it goes out. In AI terms, you’re the human in the loop.
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I show you what can go into AI, what can’t, and who checks what it writes.
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Before I set up any tool, I check where it keeps your information.
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Your own writing and ideas stay yours. Where a tool lets me, I switch off the setting that lets it learn from your content.
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Advertising rules for therapists vary by license and location, including whether testimonials are allowed. We go over yours at the start, so everything I set up fits them.
Here’s what you walk away with.
The Practice Genius Audit: two calls and a plan you keep
By the end, you’ll know which marketing jobs to hand over, what each one costs, and how much time and money you get back. We go through it together, and the plan is yours to keep whether you set it up yourself or hand it to me.
Two calls with meAbout 2½ hours of your time
- The Deep Dive (90 minutes). A real audit, not a chat. We go through your actual day and find what’s slow, what’s repeated, and what you’re doing that doesn’t need a human. Then we work out what’s doable for you.
- Your Action Plan Call (60 minutes). I walk you through your plan live and answer every question. Then you decide how to move forward: run with it yourself, or have me start setting it up that week.
- The Team Deep Dive for Group Practices. I interview 2 to 4 of the people doing the work, like your admin or intake coordinator, and find what’s on their plate that doesn’t need a human, and what’s being rebuilt from scratch every time. Handing those off frees them up for higher-level work.
Your Practice Genius PlaybookThe deck you keep
- The Time Thief. The one issue costing you the most time, and your biggest opportunity to get it back.
- Your Marketing Inventory. Every marketing job you do, ranked by time, friction and how soon you’d feel the difference, with who should do it (you, AI or another tool). So you can see what to let go of first.
- The Handover Plan. My top recommendations, one by one: the job to hand over, what takes it over, and how it gets set up. So you know exactly what’s coming off your plate.
- The ROI Summary. What each change costs, what it saves you over a year, and when it pays for itself, all totalled up. So you know it’s worth it before you spend a dollar on setup.
- Your 30-90-365 Roadmap. Your priorities for the first 30 days, the next 3 months and the rest of the year, with the quickest wins first. So you feel a difference early.
Setup
You pick the changes. I set them up.
You choose the changes you want, and I start setting them up that week, so your plan doesn’t sit in a folder waiting for a free weekend.
A change might be a setting in a tool you already pay for, an AI employee that drafts in your voice, a new tool, your own AI operating system, or an hour training your team. If something isn’t me, I’ll help you find who it is.
Every change has a fixed price, with no monthly commitment. Start within 30 days and the full audit fee comes off.
Monthly support
When you’re ready for the next job
Once one job is handed over, you start noticing the next one. Each month we have two 45-minute calls, and on each one we look at one workflow together: how you do it now, how to make it shorter, and what to hand to AI. Then I go away and build it, so you don’t have to.
In between, you can message me on WhatsApp with “Is there a tool for this?” or “Why did this stop working?”
After every call, your running log gets a one-page update: what’s set up, what it’s saving you and what’s next. You always know what you’re paying for.
It’s $750 USD a month, or $1,500 USD for a group practice.
No contract. Cancel anytime before your next month starts. I work with 6 practices at a time, so each one gets my full attention.
Who this isn’t for
If you want AI for clinical notes or anything involving client information, I’m not the right person. I work only on the marketing side of your practice. If you’d rather not use AI at all, that’s fair, and this isn’t the right fit. And if you’d prefer to build your own systems and workflows, a course will serve you better.
I’m here for the therapists who would rather hand it over, and get back to the work only they can do.
Before you book the call
Is this safe for my clients?
Yes. I worked in health care for 14 years, so I set things up the way a clinician would. I only work on the marketing side of your practice, nothing with a client's name or story goes into AI, I check where each tool keeps your information before I set it up, and you approve everything before it goes out.
What if AI gets something wrong?
It can, which is why nothing goes out until you've read it and said yes. I also show you which jobs AI does well and which ones still need you, so you know what to check.
I'm not good with tech, and I don't have time to learn this.
Good news: you don't have to. Your part is the talking, about 2½ hours over one week. The tech is my part, and if you have me set it up, I'll show you how it all works in plain words.
Should I just hire a VA?
Maybe, for some jobs. Your plan shows which jobs AI can do and which need a person, so if you do hire, you hire for the right work.
I've wasted money on consultants before.
Me too, more than once. That's why you see the hours and the dollars before you spend anything on setup, and if the audit isn't worth it to you, I'll refund it.
What happens on the free call?
You tell me what a week of your marketing looks like and what’s frustrating you most. I tell you the three things I’d look at first, how the audit works, and whether it’s a fit. If it isn’t, I’ll tell you.
My caseload isn’t full yet. Is this the right time?
It’s a good time. This is your chance to build the marketing that fills your caseload, and the audit shows you where to start. You see the hours and the dollars before you spend anything on setup, and if the audit isn’t worth it to you, I’ll refund it.
Will I need to pay for a bunch of new tools?
Usually what’s missing isn’t tools. It’s the workflows, the business brain and the setup that support your marketing, and that’s what your plan covers. I only suggest a new tool when you need one.
Will it sound like me, or like AI?
Like you. Everything is drafted in your voice, from your own writing and the way you talk about your work, and nothing goes out until you’ve read it and said yes.
Do I have to sign up for monthly support?
No. Setup is a fixed price per change, with no monthly commitment. Monthly support is there when you want help with the next job.
Next step
Ready to stop being the only one doing your marketing?
The audit is $999 USD and takes a week. For a group practice, it’s $2,500 USD and takes two weeks. If your time is worth $150 an hour, it pays for itself once it gives you back 7 hours, and if you have me set up your plan within 30 days, the full audit fee comes off.
I offer a refund because I know what it’s like to pay for help that didn’t help. If the audit isn’t worth it to you, message me within 7 days of your Action Plan Call. You get the full fee back, you keep the plan, and you don’t need to explain why.
If you wait, nothing breaks. The same marketing jobs will be there next week, waiting for your evenings.
Have me set up your plan within 30 days and the full audit fee comes off.
Group practices also get the Team Deep Dive: I interview 2 to 4 of the people doing the work, like your admin or intake coordinator. All prices are in USD.
If it isn't worth it, I'll refund it.